How to choose term lengths, use conversion options, and which carriers often perform best for common Virginia buyer profiles.
Term life is temporary (time-limited) life insurance that pays a death benefit if you die during the policy term. It's typically the most affordable way to provide meaningful protection while you have time-limited liabilities: mortgage, college, business loans, or income replacement. Read a helpful explainer on how term life works (Policygenius
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Term life policies are commonly sold in 10, 15, 20, 25 and 30-year lengths; some carriers offer 5-, 35-, and 40-year options. Longer terms cost more because the insurer is locking in a rate for a longer period. When choosing a term, match the policy to the length of the financial obligation you want to protect. (See Policygenius' overview of common term lengths for more details.) Policygenius — Term length guidance.
Many term policies include a conversion provision that lets you convert some or all of your term coverage to a permanent policy (whole or universal) without a new medical exam. Conversion windows vary — some allow conversion for the entire term, others only during early years or until a certain age. If you expect your health might decline and you want the option to lock in permanent coverage later, choose a convertible term or add a conversion rider. Investopedia explains the conversion privilege in plain language: What Is a Convertible Term Life Insurance Policy? (Investopedia).
Key points about conversions:
I primarily write Kemper Life products locally, including Kemper Life Safeguard™ Term. For broader market comparison and to help you find the most competitive pricing, consider these types of carriers and what they commonly offer:
Why consider: Often offer low term premiums and extended term lengths up to 40 years. They’re commonly recommended by independent reviewers for competitive pricing. See an independent roundup for context: NerdWallet — Best Term Life Companies.
Why consider: Known for strong agent networks, solid customer service, and reliable claims handling — a good fit for buyers who want in-person service and local agent support. See general best-company listings on NerdWallet — Best Life Insurance Companies.
Why consider: Some carriers allow conversion to multiple permanent products or have broader conversion windows — valuable if you expect changing health or long-term needs. Read more about carrier conversion flexibility at Investopedia — How to Choose Life Insurance.
Why consider: I write Kemper Life term products locally — Kemper's Safeguard™ Term offers coverage options for ages 18–70 and can be a smart, affordable choice for many Virginia buyers. For product details see Kemper Life — Safeguard Term.
Why consider: Some carriers provide simplified underwriting or no-exam options — useful for applicants who want speed or have mild health issues. Compare simplified-issue options and underwriting guidance at Policygenius — Term Life.
Note: “best” depends on your age, health, coverage amount, and whether you need conversion. Always compare quotes from at least 3 carriers to find the best fit. Independent review lists (NerdWallet, Policygenius) are a good starting point. NerdWallet — term company roundup.
Important: age, tobacco use, and health drive pricing. Buying younger typically saves money long-term. For help with Virginia-specific underwriting and carrier availability, contact our office to compare Kemper term vs. market options.
Term levels for families with mortgages and tradespeople — 20–30 year terms are common.
Military and federal families often compare term vs. FEGLI and combine term with supplemental benefits.
Simplified underwriting and guaranteed options are often popular with older buyers.
Many term policies offer renewal or conversion options, but renewal typically means a much higher premium; conversion is usually the lower-cost way to keep coverage without medical underwriting. See Investopedia for options at expiry: What happens if you outlive a term policy (Investopedia).
Yes — some carriers allow partial conversions so you can convert a portion to permanent coverage and leave the rest as term. Check your contract or ask your agent; Investopedia's conversion overview covers common structures: Convertible insurance (Investopedia).
Explore other local pages from the Virginia Life Insurance Hub for city-specific guidance and quotes.